5 ways to Engage Readers to Increase your Blog Traffic.
New blogs spring up daily, and their competition grows stronger and tougher with time. According to research, an average reader stays on a web page for around 10 to 20 seconds before deciding whether to read it further. And this is only possible if you can impress your reader within those few seconds.
For this reason, creating highly engaging content is necessary to captivate your reader’s attention.
“ You cannot buy engagement. You have to build engagement” — Tara- Nicholle Nelson.
Here you will find five effective ways to engage readers to increase your blog traffic and build long-term relationships with your audience.
1. Know your Audience
Knowing your target audience is one of the first strategies to write an engaging post. What is the mindset of your ideal reader? What are the problems and interests of your readers? These are some questions that you have to keep in mind while writing your content.
In this way, you can set the tone and voice of the article according to your audience. It is also going to dictate the simplicity level of your content. For example, your voice should be chatty, empathetic, or friendly if you are writing for consumer magazines.
2. WIIFM Rule
WIIFM stands for “what’s in it for me” for a reader. So, consider why the reader will read your blog post before writing an article. Is your writing motivating him to have a behavioral change, such as losing weight or exercising? Or will you help them buy products or get some discounts?
Communicate about the benefits of your products or services. Also, discuss your readers’ pain points, problems, and fears and then provide solutions to them. This approach would keep them glued to your content.
3. Write Catchy Headlines
Writing engaging content means creating clickable, shareable, and memorable content that resonates with your audience.
And headlines are a key indicator of whether or not someone will click on your post. Therefore, you should write clickable (not click-bait) headlines. Use conversational language, and don’t make false promises while writing headlines.
Besides that, lists and how-to guides are powerful headline-writing formulas to make your readers click.
4. Write Interesting Introductions
Since the reader’s attention span is just 15 seconds, your introduction must be engaging, intriguing, or exciting to grab your reader’s attention.
You may also ask your readers questions, challenge their views and get them to think critically.
Other ways to write captivating intros are by including anecdotes and storytelling, creating scenarios, or just sharing your breakthrough moments. All these ideas will pique your reader’s interest.
5. Add Images and Videos
You must add some visual elements to engage your readers and make your blog eye-appealing. This includes adding high-quality carousel images and videos.
Colorful yet clear infographics and screenshots relevant to your topic or blog post can add crispness to your content.
Furthermore, adding graphs and statistics will also make your blog post look authentic and credible in your reader’s eye. In this way, you will also build trust in your audience.
Let’s Wrap up
There are many ways to maximize blog post engagement. But the best approaches discussed in this article will undoubtedly help you achieve your objective. It will not only improve the exposure of your content but also help you attract a valuable, loyal, and long-term audience..